ADLAND. Besides the countless collaborations and coming up with new colorways for old sneakers, Nike also designs new stuff. During the past couple of years my main interest has been the Nike Free shoe-line.
Now the Free 5.0 is about to drop and with it comes a marketing campaign. In my opinion this new kaleidoscope inspired commercial really nails the "free" concept. Just watching you actually feel the shoe bend with your foot.
Nike promises us this shoe will be able to flex like crazy. I just hope they can deliver on that promise.
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